Hear What Customers Say
About Your Competitors — On Every Call.
Customers mention your competitors on calls constantly. Most organizations never hear it. Competitor Intelligence logs every mention automatically — who was named, the context, the call — so your team always knows what competitive pressure looks like from the customer's perspective.
Automatic Mention Detection
Every analyzed call on Insights IQ and above is scanned for the competitors you track, by name or alias. Each mention is logged with the call, the agent, the date, a verbatim quote and — when available — the timestamp in the recording, without any manual tagging. Calls from the 90 days before you turned it on can be scanned retroactively on request.
Context, Not Just a Name
Each mention is classified as a comparison ("they're offering less"), a switching threat ("I'm thinking of switching"), or background. Context determines urgency.
Mention Frequency by Competitor
See which competitors are mentioned most often, and whether the last four weeks are up or down on the four before. A sudden spike usually points to a pricing change or a new promotion in the market.
Trend Over Time
Competitor mentions charted week by week over the last 12 weeks, so you can see whether your positioning conversations are reducing competitive pressure or whether a particular competitor is gaining ground.
Competitor Website Monitoring
Admins can configure competitor URLs. The platform monitors those pages and surfaces pricing and offer snapshots side-by-side — so your agents can respond quickly when a competitor changes their offer.
Drill to the Call
Every mention entry links to the call where it occurred — and straight to the moment in the recording when its timestamp is available. Listen, understand the context, and decide whether a coaching or scripting update is warranted.
Who Benefits from Competitor Intelligence
For the Customer
When you bring up a competitor's pricing or offer, the agent already has an up-to-date, side-by-side snapshot to respond with — not a guess or an outdated comparison.
For the Agent
You get context and a direct link back to the call whenever a competitor mention needs a coaching or scripting review, instead of relying on memory of how a comparison conversation went.
For the Business
Every competitor mention across your calls is logged automatically with context, so a pricing change or new promotion in the market shows up in your mention-frequency trend before it erodes close rates.
What Competitor Intelligence Looks Like
Related
Market Intelligence From Your Own Calls
The most accurate picture of competitive pressure comes from what your customers actually say. Book a demo and see what your call data reveals about your market position.
Request a DemoAvailable on Insights IQ, Compliance IQ and Enterprise plans.