Hear What Customers Say
About Your Competitors — On Every Call.
Customers mention your competitors on calls constantly. Most organizations never hear it. Competitor Intelligence logs every mention automatically — who was named, the context, the call — so your team always knows what competitive pressure looks like from the customer's perspective.
Automatic Mention Detection
Every scored call is scanned for competitor names. When one is mentioned, the entry is logged with the call, the agent, the timestamp, and the conversational context — without any manual tagging.
Context, Not Just a Name
The log shows whether the competitor came up as a comparison ("they're offering less"), a threat ("I'm thinking of switching"), or background information. Context determines urgency.
Mention Frequency by Competitor
See which competitors are mentioned most often, and whether that frequency is trending up or down. A sudden spike usually points to a pricing change or a new promotion in the market.
Trend Over Time
Competitor mentions tracked weekly so you can see whether your positioning conversations are reducing competitive pressure or whether a particular competitor is gaining ground.
Competitor Website Monitoring
Admins can configure competitor URLs. The platform monitors those pages and surfaces pricing and offer snapshots side-by-side — so your agents can respond quickly when a competitor changes their offer.
Drill to the Call
Every mention entry links to the exact call where it occurred. Listen to the moment, understand the context, and decide whether a coaching or scripting update is warranted.
How Teams Use Competitor Intelligence
Review the weekly competitor mention summary. A competitor suddenly appearing in 40% more calls usually means they changed pricing or launched a promotion — react before it affects close rates.
Read the conversational context around each competitor mention. Customers' own words about what a competitor offers are more reliable than public press releases or G2 reviews.
Pull representative calls where a specific competitor came up and the agent handled it well or poorly. Use them as training examples for objection-handling and competitive positioning.
Configure competitor names and website URLs once. The platform does the detection and monitoring from that point forward — no ongoing maintenance required.
Market Intelligence From Your Own Calls
The most accurate picture of competitive pressure comes from what your customers actually say. Book a demo and see what your call data reveals about your market position.
Request a DemoAvailable on Growth and Professional plans.